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recruitment of healthcare professionals for market research
targeted selection for valuable insights
Since 2002 Rome Field & Research International has supported companies, research institutes and organizations in the healthcare and pharmaceutical sectors in developing qualitative and quantitative market research projects in Italy and across Europe. Through identipharma, we provide access to a structured panel of qualified healthcare professionals, carefully selected according to rigorous criteria to ensure solid, reliable, and truly relevant insights.
Recruitment is the core of every valuable healthcare research project
In the healthcare sector, the quality of collected data depends directly on the quality of the participants involved. For this reason, we do not rely on generalist databases, but on a proprietary system specifically designed for engaging healthcare professionals.
identipharma was created to meet this need: to build and maintain over time a panel of reliable, well-profiled, and truly targeted physicians, nurses, pharmacists, and healthcare specialists, available to participate in market research studies and opinion surveys. Professionals voluntarily join the platform and take part exclusively in studies managed and supervised directly by us, in compliance with the market research code of conduct and ESOMAR guidelines.
the value of identipharma
- in-depth profiling by specialization, role, clinical setting, experience, and professional behavior
- continuous profile verification and participation monitoring to ensure reliability and data quality
- ability to reach complex targets, highly specialized professionals, and clinical niches
- speed and flexibility in recruitment, without compromising methodological rigor
- selection and management processes compliant with esomar standards
main research methodologies supported
- one-to-one interviews (in-depth, online or face-to-face)
- single and multi-specialty focus groups
- advisory boards and scientific boards
- online communities and diaries
- concept testing, informational materials and digital tools
- longitudinal and tracking studies
- ethnographic and observational research
main research areas
- concepts for new drugs, medical devices and healthcare services
- care pathways and patient journey (from the professional’s perspective)
- healthcare professional experience and satisfaction
- medical-scientific communication and educational materials
- marketing strategies and positioning in healthcare
- testing of digital platforms, apps and healthcare services
- exploratory studies on emerging clinical needs
Are you a healthcare or pharmaceutical company looking to involve qualified professionals in your research?
Are you a research institute or agency operating in the healthcare field?
